We’re hiring a hands-on marketer to help grow a high-potential startup by promoting a free product that helps professionals get discovered, grow their businesses, and improve their livelihoods. We’re building technology for the UK’s service industries: barbers, hairdressers, tattoo artists, beauticians, and nail techs. We’re starting with barbers: a creative, visual, highly personal industry where trust, reputation, and community matter.

At our core, we exist to help skilled professionals get discovered and succeed. Our first product is a free directory designed to give individual service providers more visibility - an area they’re underserved by with platforms like Google Maps. This becomes the foundation for a broader ecosystem of tools and services.

Everything we do is guided by one simple principle: act in the best interests of the people we serve. We’re looking for someone: experienced enough to think strategically, but hands-on enough to execute quickly, test ideas, create content, build community, and stay close to the audience. You’ll help us build a trusted brand and engaged community in one niche first, then refine the playbook as we expand into new industries.

The Opportunity

• Market a product that is free, genuinely useful and mission-driven

• You’ll have ownership from the beginning - not just executing, but shaping direction

• Gain hands-on experience across the full marketing stack

• Help build a company with the potential for rapid, sustained growth with meaningful equity, so you share in the upside

This role would suit someone who has worked in or around B2C tech, startups, marketplaces, creator platforms, community-led brands, or consumer growth - especially if you’ve helped build a niche audience or community before.

The Role

Your focus will be driving growth through:

• [Primarily] Organic social strategy & content creation

• [Secondary] SEO (Search Engine Optimisation) & AEO (Answer Engine Optimisation)

You’ll work directly with the founders to define how we attract, educate, and convert our audience - then build systems to take it into new industries as we grow.

The Responsibilities

• Planning and producing organic social content that resonates deeply with the target community (with a strong focus on short-form, native content)

• Testing and iterating across channels to determine the most effective ways to communicate with our audience and drive measurable growth

• Building the foundations of a scalable content system, to later be repeated across other neighbouring industries

• Aiding in the development of our SEO strategy (technical, on-page, content)

• Aiding in the development of our AEO presence, so we become a default answer in emerging AI/search platforms

How We Work

We’re bootstrapped and lean. We’re not trying to be everywhere - we’re trying to win our specific niches deeply.

• Scrappiness beats perfection

• Speed matters

• Ownership is real

• We experiment quickly, double down on what works, and cut what doesn’t.

We are a results driven company and thus do not follow strict hours. This role suits someone who is self-directed, focused, and motivated by solving problems.

Remote day-to-day, with regular meetups/ long format filming sessions in Central London or Sydenham, depending on convenience.

Who You Are

• A marketer ready for real ownership

• Experienced in directing organic social strategy and hands-on content creation

• Motivated, organised, and comfortable making decisions under ambiguity

• Excited by the idea of startups and building from scratch

• Experience in SEO is a plus

• Curious about AEO and the future of search

• Keen to learn about using AI tools to scale workflows and output

Compensation

£30k salary + meaningful equity